Our Story | About Us | Shoe Palace (2024)

About Us

Shoe Palace is one of the most trusted footwear and apparel retail chains in the United States. What began as a small, family business has now grown into an extremely popular chain of stores and an online retail site — shoepalace.com.


Shoe Palace was built on a strong belief that amazing service, above all else, is the most important reason why any business succeeds. Shoe Palace prides itself on offering its customers the Ultimate Experience when it comes to their shoe and apparel shopping. Our locations, staff, and products are all the very best. Shoe Palace carries only the top shoe and apparel brands in the world. Our chic and loyal clientele reflect that commitment to retail excellence.

Our Story | About Us | Shoe Palace (1)

The Foundation

The Mersho family founded Shoe Palace in 1993. A single brick and mortar location in San Jose, CA started it all. The Shoe Palace brand was built on character, commitment, and ingenuity. Presently, Shoe Palace retail locations are located throughout the country. Expansion is always in the works. That amazing growth from a single, humble location to over 200 stores was accomplished by dedication, hard work, and a commitment to providing a warm, family-type atmosphere for our customers.

Our Values

From the very start, Shoe Palace separated itself from the competition by making sales secondary to the customer. Shoe Palace puts the consumer on a pedestal because they have been so instrumental in making us the huge success we are today. We would not be in our current position without the strength of our customer’s loyalty.


To ensure that every one of our Shoe Palace customers has a rewarding experience every time they step foot into one of our locations, we have hired employees who understand and uphold what Shoe Palace was built on. Our faithful and hard working staff is an extension of the Shoe Palace culture.

Our Story | About Us | Shoe Palace (2)

Premium Brands

Shoe Palace realizes that awesome customer service alone cannot make a business prosperous. We have also dedicated ourselves to carrying only premium and in-demand footwear and apparel. We have an eye for the hottest styles and trends because we have an interest in the merchandise we sell. The Mersho family chose athletic footwear and apparel as their profession because they knew that market and had a passion for it. The Shoe Palace customers are chic and fanatical about their shoes and apparel. We make sure to supply them with the most stylish brand names available.


You can find the very best from Nike, Jordan Brand, adidas, New Balance, ASICS, Crocs, and many more at Shoe Palace. Shoe Palace also creates licensed products that can only be exclusively found at Shoe Palace stores and on shoepalace.com. Some of our most popular licensed collections include Scarface, The Godfather and Bob Marley. Shoe Palace also collabs with some of the top brands, like Nike, adidas and more, on exclusive shoes and apparel that can only be found at Shoe Palace.

Our Culture

When a customer walks into any Shoe Palace location, they are instantly treated like a member of the family. We were founded and are run by a close-knit family. Shoe Palace has come so far because the Mersho family takes great pride in their work. That commitment and passion can be felt in every Shoe Palace location, and it inspires the very best from every Shoe Palace employee. The Shoe Palace family is endlessly pushing themselves to evolve. We are never satisfied with our accomplishments, and our commitment to excellence never stops.

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Giving Back to the Community

IIt's always been essential to the Mersho family that they give back to the communities that support them. That's why Shoe Palace actively supports The Boy Scouts of America, St. Vincent de Paul, Make A Wish Foundation, Live To Give, Sacred Heart, and many other organizations. By making year-round charitable donations and being involved in a vast array of initiatives, Shoe Palace has been able to make a positive impact on many lives outside the retail industry.

Our Mission

Shoe Palace strives to be more than just another store that sells shoes and apparel. We are genuinely committed to making a positive impact on our communities. We will continue to evolve and expand as we consistently deliver on our promise to our valued customers - The Ultimate Experience!

Our Story | About Us | Shoe Palace (2024)


Where did Shoe Palace come from? ›

The Mersho family founded Shoe Palace in 1993. A single brick and mortar location in San Jose, CA started it all. The Shoe Palace brand was built on character, commitment, and ingenuity.

How to redeem a Shoe Palace gift card? ›

The recipient can redeem the gift at any Shoe Palace location or online, and can choose to use it towards any item in the store. Whether you're a sneakerhead or just in need of some new kicks, Shoe Palace is the ultimate destination for all your footwear needs.

Who bought out Shoe Palace? ›

(Reuters) - Britain's biggest sportswear retailer JD Sports has bought Shoe Palace for $325 million in cash to expand its business on the U.S. West Coast, sending the company's shares higher.

Who is the CEO of Shoe Palace? ›

George Mersho - Shoe Palace Corporation | LinkedIn.

Is Shoe Palace retail or resell? ›

Shoe Palace operates in the Retail industry.

How much is Shoe Palace worth? ›

JD Sports has acquired California-based Shoe Palace for $325 million giving the acquisitive British retailer a strong geographical footprint in the west of the U.S. through a network of 167 stores.

How many locations does Shoe Palace have? ›

Based in San Jose, California, Shoe Palace was established in 1993 by the Mersho family and currently has 167 stores, the vast majority of which trade under the Shoe Palace banner.

Is Shoe Palace owned by JD Sports? ›

JD announced on Dec. 14 that it has acquired 100 percent of both Shoe Palace and Nice Kicks against $325 million in cash, subject to escrows, holdback and customary cash/debt and working capital adjustments.

Is Shoe Palace owned by finish line? ›

JD Sports said it has acquired Shoe Palace for $325 million in a move that will expand its footprint on the West Coast. The U.K.'s largest sneaker chain marked its entry in the U.S. with the acquisition of Finish Line in 2018.

Who owns most of the shoe market? ›

For years now, Nike has held the largest share of the U.S. footwear market by far, and in 2022, the company accounted for a turnover of about 46.7 billion U.S. dollars.

Who owns the biggest shoe collection? ›

Jordan Geller is the ShoeZeum owner. In 2012, the Guinness Book of World Records named him as having the biggest sneaker collection on the planet. Jordan, good to see you, my man.

How long is shipping for Shoe Palace? ›

Shipping Costs and delivery days:
ShippingCosts, exclusions, and limitations based on one (1) item
Processing Time2Monday - Friday 3 - 5 business days
Shipping Transit Time31 - 5 business days
1 more row

When did JD buy Shoe Palace? ›

British company JD Sports Fashion announced Dec. 14 that it acquired Morgan Hill-based Shoe Palace for $325 million. Shoe Palace was established in 1993 by the Mersho family and currently has 167 stores, the vast majority of which trade under the Shoe Palace banner.

Where did the queen get her shoes? ›

Handmade by London-based footwear company, Anello & Davide, each and every one of the Queen's shoes were reportedly made by a dedicated team—including a pattern cutter, a clicker (a person in charge of selecting the leather), a closer (who sews the shoe's upper and stiffens the shoe) and a maker, who topped it all off ...

Where did Shoe City originate? ›

ESCO Ltd. launched its first retail location, Eileen Shoes, in 1949, in Baltimore City, MD. In 1980, the company rebranded all of its retail locations as Shoe City.


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